Here for her health
A global healthcare website focused on advancing medicines and treatments for women’s health.
Overview
Organon is a healthcare company formed through a spinoff from Merck (known as MSD outside of the U.S. and Canada) with a mission to deliver impactful medicines and solutions for women around the world.
How might we elevate the conversation around addressing the significant unmet health needs of women? I led the design of Organon’s new corporate website using Merck’s existing design system as a foundation.
ROLE & DURATION
UX Designer - Information Architecture, Content Strategy, Wireframing, Prototyping
2020 - 2021
CLIENT
Organon
WEBSITE
Project goals.
Show commitment to becoming the world’s leading women’s health company.
As a new company launching alongside an established global pharmaceutical company, Organon wants to stand apart from Merck and communicate their commitment to seeking out new sustainable growth opportunities for the distinct health care needs of women.
Lead the way in Biosimilars.
The new website will aim to establish Organon’s leading position in biosimilars, focusing on oncology and inflammatory diseases, driving new launches and expanding their position as a partner in the commercialization of biosimilars worldwide.
Establish partnerships for commercial growth.
Organon will be positioned to pursue opportunities to be a partner for other biopharmaceutical innovators who are looking to realize commercial growth through its global scale and presence to increase patient access.
Audience groups
Patients & Caregivers
Patients & caregivers require information in relation to a condition they have, suspect they have, or is trying to protect themselves from. They are potential users of Organon products.
Media
The Media persona represents any reporter, journalist, or media professional that may engage with Organon to publish business or healthcare news and publications.
Investors
Investors encompasses anyone that influences or makes a decision to buy, hold, or sell stocks. They can be categorized as a generalist or healthcare specific investor.
Career seekers
Career seekers represents anyone that is open to or seeking a new job and could potentially work for Organon. This also includes individuals in the post-hire phase and are current employees.
Information Architecture
Based on the insights gained from stakeholder interviews and identified audience groups, I defined the sitemap and use cases. As this was a MVP site, the overall content was prioritized and structured simply with the potential to grow in key areas.
I faced some challenges here as the stakeholders insisted on structuring the site similarly to their internal organization structure. I approached this by revisiting the user journeys and clarifying the different mental models.
Content Strategy & Wireframes
Commitment to women’s health.
This messaging was featured throughout using various interactive designs. Content blocks were linked throughout the site where pages were relevant. The content pages expanding on women’s health was designed for easy scanning as well as useful resources for the patient and caregiver user journey.
Diversity in products.
To showcase Organon’s strong portfolio and international footprint I paid attention to the areas of focus and product pages, ensuring all related content were scannable and linked in respective pages. Featured stories and quotes were spotlighted as an engaging way to consume content.
Establishing partnerships.
In order to give potential partners and investors insight into Organon’s diverse business and sustainable growth, I expanded on the topic of corporate responsibility and diversity through the different aspects of the business - diverse product portfolio, patient access and supplier diversity.
Website Localization
Shortly after the Organon’s global site was launched, I worked on producing a variation of the website specifically for the localized markets. The markets required a flexible template and in-depth guide for their internal teams and content editors.
Since the markets varied in requirements, I conducted a discovery workshop with the market leads to understand their business and content needs, as well as any future ambitions they may have.
Stakeholder Insights
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Audience groups.
In addition to the audience groups for the global site, the local markets expressed a strong need to focus their content on patients, healthcare professionals, and policy makers. Media and Investors were not relevant for some markets.
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Facilitating conversations.
To generate attention around Organon’s work within women’s health, the markets needed to lead the conversation to attract a broader audience. Transparency around partnerships and corporate responsibility was also important to communicate.
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Personalization and flexibility.
Multi-lingual markets required access to easily switch between languages. There were varying importance on different sections of the site which would later be addressed in the sitemap and navigation design.
There were a few iterations to the navigation design and language selector functionality. The final design was simplified and easiest to implement.
To accommodate the varying content needs, the wireframes were annotated in detail with suggestions on module pairing and alternative content flow.
Outcome and learnings.
It was really exciting to see the website go live alongside Organon’s NYSE stock launch. Working with an external development team and a newly organized management team meant my design handoff needed to be clear and well annotated.
During the localization phase I took the initiative to see how my process could be improved and noted certain topics that were of interest to the stakeholders. I took this opportunity to dive into design best practices and the importance of inclusive design.
Organon’s NYSE launch. Photo credit: Organon team